Start with what changed in the business

Look at your homepage, service pages, and contact page. Did your hours change? Did you stop offering something? Does a photo show an old location? Is an expired promotion still visible?

Write down the old detail, the replacement, and the page. For example: “Contact page: replace Saturday 9–5 with 9–4.” Check the same detail wherever it appears, including your business listings.

Follow one customer journey

Pick an important service and open its page on your phone. Read it as someone who has never hired you. Can you explain what happens next without filling in missing details from memory?

Follow the contact or booking link. If your team tests a form, agree on a clearly labeled test first and confirm that it reached the person who handles inquiries. A success message on the website is only one part of that check. Avoid creating an appointment or payment just to test a button.

Our mobile website checklist can help with the screen itself. This monthly review adds the business details and follow-through around it.

Keep a repair list someone can finish

If a report flags a slow page, inspect that page before deciding what to change. If analytics shows fewer visits, record the period and ask what else changed. Do not describe visits as inquiries, or a new article as a guaranteed source of customers.

Use one line per problem: page → correction → owner → due date → rechecked. A changed file is not the final step. Open the public page again and confirm that the customer sees the correction. For a contact-form issue, have the person receiving inquiries confirm the test arrived.

Fix the customer-stopping problem first

A booking link that goes nowhere comes before a new photograph. Wrong opening hours come before a new blog post. Once the customer-facing mistakes are fixed, pick one question your service page still leaves unanswered.

That gives the next content update a purpose. Google's guidance favors useful, original information and cautions against adding pages merely to make a site appear fresh. Read Google's content guidance.

Have a repair list you would rather hand off? Compare our ongoing website plans or tell us what needs attention. Send the page and the problem. We can start there.

Sources used for this article