The checklist.

This is a customer-experience check, not an official Google grade. A yes means the website is doing a useful job. A no means there is a real thing to improve.

  • Can I tell what the business does in five seconds?
  • Can I call, book, or request a quote without searching?
  • Can I see where the business serves, its hours, and a reason to trust it?
  • Are buttons easy to tap and type easy to read?
  • Does the page arrive without jumping around or making me wait on a blank screen?
  • Can I get through the contact form without needing a tiny keyboard miracle?

A score is less useful than a fix.

The goal is not to collect a perfect number. The goal is to make the next customer’s decision easier. Google’s own guidance describes page experience as a collection of things—not one magic signal—and says a report score alone does not guarantee a ranking.

If the answer is no to something important, that gives us a practical priority for the next update.

Sources used for this article