Make the business easy to identify.

Google recommends claiming a Business Profile so owners can manage address, contact information, business type, and photos across Search and Maps. The website should support that information with clear services, locations, hours, and contact details.

  • Accurate name, address or service area, phone, and hours
  • A claimed and maintained Google Business Profile
  • Useful pages for real services and locations
  • Original photos, reviews, credentials, and customer proof

Structured data helps describe what is already true.

Google's LocalBusiness structured data can describe details such as a business name, address, phone number, hours, and business type. It should match the visible page and the real business. Markup is a description—not a substitute for useful content or eligibility.

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