Three measurements. Three very human frustrations.
Largest Contentful Paint covers loading, Interaction to Next Paint covers responsiveness, and Cumulative Layout Shift covers visual stability. Google recommends evaluating the 75th percentile of page visits separately for mobile and desktop.
- LCP: the main content should appear promptly
- INP: interactions should respond without a noticeable pause
- CLS: content should not jump while someone is reading or tapping
A good score supports the website. It is not the whole website.
A fast page can still be confusing. A beautiful page can still be slow. The useful target is a site that loads well, communicates clearly, and gives a customer an obvious next step.
Sources used for this article
- web.dev: Web VitalsGoogle defines the current Core Web Vitals, thresholds, and field-measurement guidance.